From a single founder's vision in 2023 to a diversified holdings company in 2026 — the journey of Behnke Holdings is defined by perseverance, adaptation, and an unwavering commitment to building enduring brands.
Behnke Holdings was not always known by this name. The company was originally founded as Behnke Enterprises on March 17, 2023 — a name that represented the entrepreneurial spirit of its founder, Joseph McDermitt (Behnke).
Over the next three years, Joseph released three books — on March 24, 2024, October 15, 2025, and March 17, 2026 — each one expanding the reach of the Books by Behnke imprint and deepening the brand's connection with readers.
The third book release brought unforeseen legal challenges. Despite holding both a USPTO patent and federal trademark registration, external parties attempted to claim and exploit the Behnke Enterprises name. The legal exposure made it clear that a strategic rebrand was necessary to protect the company's future.
The transition to Behnke Holdings better reflects what the company had already become — a strategic parent company stewarding multiple subsidiaries across publishing, media, finance, and future ventures. The name change was not a loss. It was an evolution born from resilience.
"We held the patents. We held the trademarks. We released three books. But what mattered most was preserving the vision — not the name. Behnke Holdings is the same heart, the same mission, and the same commitment to generational value."
March 17, 2023
Joseph McDermitt (Behnke) officially founded Behnke Enterprises — the original brand that would later evolve into Behnke Holdings. What began as a vision for independent publishing and authentic storytelling became the foundation for a broader portfolio of brands.
March 24, 2024
The brand went public with the release of Joseph's first book, marking the official public debut of Behnke Enterprises. This moment established the company's foothold in independent publishing and set the stage for expansion into media, broadcasting, and financial services.
2024 – 2025
Following the public launch, the organization expanded into broadcasting with the Life Unfiltered podcast and developed Books by Behnke as a standalone publishing brand. The Board of Directors was formally established with strategic advisors across operations, human resources, and creative leadership. In financial services, the company first launched Glam Score Credit before evolving the division into Behnke Credit Co.
June 19, 2025
Glam Score Credit was officially closed on June 19, 2025. While the brand itself ended, the expertise, materials, and lessons from that division were carried forward. The company later reborned its presence in the credit world as Behnke Credit Co. — a fresh financial services brand built on the same foundation, now aligned with the Behnke identity and serving both individuals and businesses with credit repair and financial solutions.
October 15, 2025
Joseph released his second book, continuing the growth of the Books by Behnke imprint and deepening the company's presence in independent publishing. The release further solidified the brand's reputation for raw, authentic storytelling.
December 2025
Sarah Blackwell stepped away as Vice President and Board Co-Chair, marking a period of organizational reflection and restructuring. Her eventual return brought renewed continuity and experience to the leadership team.
March 17, 2026
Joseph's third book released on the anniversary of the company's founding. However, the release brought unforeseen legal challenges surrounding the Behnke Enterprises name. Despite holding USPTO patents and federal trademarks, external parties attempted to claim and exploit the brand. The legal exposure made it clear that a strategic rebrand was necessary to protect the company's future.
2025 – 2026
Faced with legal challenges to the Behnke Enterprises name, the organization made the strategic decision to transition to Behnke Holdings — a name that better reflects its diversified portfolio and long-term vision. The change was not a loss, but an evolution born from resilience.
May 24, 2026
After navigating the necessary legal channels, the Behnke Enterprises name was officially changed to Behnke Holdings across all legal documents and filings. It was not the creation of a new entity, but a deliberate evolution — the same company, the same mission, now under a name that reflects its diversified portfolio and long-term vision.
Behnke Holdings continues to evaluate new divisions and strategic ventures. Behnke Notary Services remains in early evaluation with a tentative launch window of late 2026 or mid 2027. Additional portfolio brands are under confidential development.
The company's 2026 portfolio marks the foundation — not the ceiling. With disciplined capital allocation, strong governance, and a family- rooted culture, Behnke Holdings is positioned for sustained growth across multiple industries.